Which practice involves misleading comparisons to influence clients in insurance?

Twisting is a practice in the insurance industry that involves making misleading comparisons between different insurance policies to persuade clients to switch from one insurer to another. This tactic often highlights the advantages of a new policy while downplaying the benefits of the existing one, ultimately leading to a decision that may not be in the client's best interest.

The key aspect of twisting is the intent to mislead or deceive, which can undermine the client's decision-making process. It alters the perception of value and features, resulting in potential harm to consumers who may not fully understand the implications of the switch. Understanding this practice is crucial for both insurance professionals and clients, as it relates to ethical standards and consumer protection in the insurance market.

Options like fair discrimination, legal inducement, and misrepresentation may involve elements of misleading clients or ethical violations; however, twisting specifically refers to the practice of making deceptive comparisons, which sets it apart as the direct answer to the question.